Boots Opticians is one of the leading opticians in the UK with 550* practices of which around 165* operate on a franchise basis. In 2013, it became the first multiple optician in the UK to include digital retinal photography as a standard element of its eye test for customers of all ages. In 2014, Boots Opticians, unveiled its new customer offer, which champions the ‘Clearer pricing, Clearer vision’ strategy, which focussed on health, value and price to ensure customers get the best experience and total price transparency when purchasing glasses. That’s why Boots Opticians now includes Boots Protect lenses as standard with all of its glasses which have a reflection free finish for reduced glare, and are scratch resistant to help keep them in top condition.