Added on: 30th October, 2019 by O1
With 24 million registered instagram users in the UK it's a powerful way to reach your customers and tell the story of your business.
Over 40 billion photos have been shared on Instagram and 3.5 billion likes are clocked up every day. It’s an engaging platform where you can get creative and show customers behind the scenes of your business.
One survey said 4/10 people have become more interested in a brand/product after seeing it on Instagram Stories. If you're not already using Instagram to reach your customers you should defintiely consider doing so. Below are a few stats that might persuade you.
Why Instagram is so important for connecting with customers on social media:
At the beginning of 2019 there was an estimated 24 million Instagram users in the UK. This is 42% of the UK's population (Source: Avocado Social)
People aged 25 to 34 were the largest user group at 7,000,000 (Source: NapoleanCat)
The most-liked photo has 53 million likes. (Source: Sprout Social)
Instagram is the second-most downloaded free app in the Apple app store. (Source: Apple)
86% of top brands have Instagram accounts, that’s up from 71% from last year.. (Source: Our Social Times)
Over 500 million Instagram accounts are using Instagram Stories every day and ⅓ of the most viewed Instagram Stories are from businesses. (Source: Instagram)
80% of accounts follow a business on Instagram. (Source: Sprout Social)
57% of Instagram users access the site every day. (Source: Pewinternet.org)
39% of people have become more interested in a brand/product after seeing it on Instagram Stories. (Source: Instagram)
Over 60% of users log in daily, making it the second most engaged network after Facebook. (Source: Global webdex)
60% of Instagram users discover new products on the platform. (Source: Instagram)
47% of people find that Instagram Stories helps them be more authentic in their communication with friends and family. (Source: Instagram)
Instagram and Facebook
Instagram is expected to account for nearly a quarter of all of Facebook’s ad revenue by the end of the year. (Source:Sprout Social)
Instagram is Facebook’s success story with a huge amount of businesses flocking to the platform. According to Instagram, 80% of users follow a business or a brand so are looking for inspiration. (Source: Avocado Social)
The top metric that Instagram has over Facebook is engagement. A social media engagement study reported that brands see a median engagement rate of 0.09% per Facebook post, in comparison to a 1.60% median engagement rate per post on Instagram. (Source: Sprout Social)
Images perform better on Instagram than Facebook since that’s what Instagram is primarily used for. (Source: Sprout Social)
Some believe that ‘we’re entering an all-new era in the Facebook/Instagram relationship: the era where the child bests the parent’. (Source: Convince and Convert)
If you're already using Instagram for your business, follow Orpington 1st and use #Orpington - we'll make sure we give your posts a like.